Later Social Media Scheduler Review 2025: Is It Worth It?

An in-depth review of Later social media scheduler. Features, pricing, pros and cons for small businesses.

What is Later?

Later is a visual social media scheduler that started as an Instagram-focused tool and has since expanded to support Facebook, Twitter/X, LinkedIn, TikTok, and Pinterest. It's particularly popular with lifestyle brands, photographers, and e-commerce businesses that want a beautiful, drag-and-drop content calendar.

Later pricing

Later offers a free plan with 14 posts per social profile per month. Paid plans start at $18/month (Starter) and go up to $80/month (Advanced). There is no free plan for teams — you'll need to upgrade to a paid plan to add team members.

Key features

Visual content calendar

Later's visual planner lets you drag and drop images into a grid preview of your Instagram feed. This is the standout feature — no other tool does this as well. For brands where feed aesthetics matter, it's invaluable.

Link in bio

Later's Linkin.bio feature creates a shoppable landing page that mirrors your Instagram feed. Each image links to a URL, making it easy to drive traffic to specific products or blog posts.

Hashtag suggestions

Later suggests relevant hashtags based on your caption content and shows hashtag performance data on paid plans.

Who should use Later?

Later is the best choice for Instagram-first brands that care about feed aesthetics. If you're primarily on Instagram and want a visual planner, Later is excellent. If you need more platforms or AI caption generation, BuntingPost may be a better fit.

Verdict

Later earns 4/5 stars. It's the best visual Instagram planner on the market, but the free plan is limited and AI features are missing. A strong choice for visual brands; less suitable for text-heavy content or B2B companies.