How we review social media tools
We review tools by checking published facts, not by guessing. This page says exactly where our numbers come from and what we have not verified. If that sounds dull, good. A review method should be boring and checkable.
On this page
Where our numbers come from
Prices come from each vendor's own pricing page. Where a vendor offers annual billing, we use that rate, because it is their lowest published price. When a pricing page hides its numbers behind scripts or a currency picker, we say the price is unverified rather than repeat a figure from a blog.
User ratings come from G2 and Capterra. For every figure we open the review page ourselves, read the score and the review count off it, and link straight to it, so you can check any of it in one click. We used to cite Trustpilot as well. We have dropped it, because we could not open and verify its pages this quarter, and we do not print a score we have not seen ourselves.
We read every rating off the page. Not off a blog, and not off a search result. That matters more than it sounds: when we compared the two, not one second-hand figure was exactly right. Buffer gets quoted at 1,031 and 1,071 G2 reviews in various places. The real number, read off G2 itself, is 1,039.
If we could not open the page, we do not cite the score. Some tools have a G2 or Capterra listing we could not verify this quarter. For those we either cite only the platform we did verify, or we skip the score entirely and describe the tool qualitatively.
When the two platforms disagree, we show you both. Postcron is the clearest example: 4.2 out of 5 on G2 from 41 reviews, but 3.7 out of 5 on Capterra from 79. Different platforms attract different users and review volumes, so the numbers drift apart. Picking the higher one would be more flattering to the tool and less useful to you.
We ignore ratings with tiny samples. A 5.0 from one review tells you nothing. Below about ten reviews we say “too few reviews to rate” instead of printing a score.
The five things we score
Most of our readers are founders deciding how to keep LinkedIn and social running without losing a day a week to it. So we score every scheduler review on the same five criteria, each out of 5, weighted toward what a busy operator feels first: setup time, what the free plan really allows, and cost over years rather than months.
- 1
Ease of use
How long it takes to connect an account and schedule a first post. Fewer steps and clearer labels score higher.
- 2
Free plan quality
What you can actually do without paying. A free plan that blocks scheduling is worth less than one that limits volume.
- 3
Platform support
Which networks the tool publishes to, and whether that support is full posting or reminder-only.
- 4
Analytics depth
Whether you get per-post numbers, or only a follower count. Tools that explain why a post worked score higher.
- 5
Value for money
Cost against what you get, over three years rather than one month. Per-channel pricing is counted at real usage, not the headline rate.
How BuntingPost comparison tables are built
Some pages on this site compare BuntingPost directly against a rival. Those tables follow three rules. The rival's features and limits come from its own pricing page and official documentation, not from our impression of it. BuntingPost's limits come from our own pricing page, the same one you can read. And the rating column stays empty for BuntingPost, because no third-party rating for it exists yet, and we will not invent one.
What we have not done
We have not run a months-long hands-on trial of every tool on this site. Plenty of review sites claim that. Most are describing a pricing page. Our reviews are built from published pricing, official product documentation, and verified third-party ratings, plus direct use of the tools we do use. Where we have not used something ourselves, we do not pretend otherwise.
We also build BuntingPost, which competes with the tools listed here. That is a real bias and you should read us with it in mind. Our answer is to keep the checkable facts checkable: every price and rating links to its source, so you can go and confirm any of it yourself.
Frequently asked questions
Do you get paid by the tools you review?
No. We run no affiliate links and take no payment from any tool listed on this site. BuntingPost makes money from its own plans only.
Do you review your own product?
We do not give BuntingPost a score. It is our product, so any rating we gave it would be worthless to you. We describe what it does and let you compare it against tools that carry independent ratings.
How often is this updated?
Prices and ratings are re-checked quarterly. Every page shows the date its figures were last confirmed. If a date looks stale, treat the numbers as stale.
What do you do when a tool shuts down?
We remove it from recommendations and mark it as discontinued. Crowdfire is the current example. It closed in May 2025, so we do not list it as an option even though its review pages are still online.
Spotted a number that looks wrong? Tell us and we will check it.
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