Free Hashtag Generator

How many hashtags should you use?

More is not better, and it hasn't been for years. Instagram's own guidance now points to a small, relevant set rather than the thirty-tag blocks that were common in 2019. Overloading a post with loosely related tags dilutes the signal about what your content is actually about.

Mix hashtag sizes instead of chasing the biggest

A tag with ten million posts will bury you in seconds. A tag with two thousand posts might have a small audience, but you can realistically rank in it. The accounts that get discovery from hashtags use a spread rather than piling onto the largest tags.

• Broad (500k+ posts): high volume, very short-lived visibility. Use sparingly.
• Mid-range (10k–500k): the useful middle, with enough audience to matter and little enough competition to surface.
• Niche (under 10k): small but highly relevant; this is where genuine discovery tends to happen.
• Branded: your own tag. Won't drive reach early on, but it collects your content and any user posts over time.

Mistakes that quietly cost you reach

• Reusing the identical hashtag block on every post, which reads as automated and stops describing the individual post.
• Using tags that don't match the content, which teaches the platform to show your work to the wrong people.
• Piling on banned or spam-flagged tags, which can suppress a post's distribution entirely.
• Treating hashtags as a substitute for a strong hook. They help categorise a post, but they don't rescue a weak one.

How to use the hashtag generator

1. Enter your topic, niche, or the subject of the post.
2. Pick the platform you're publishing to.
3. Generate a set and pick a spread across broad, mid-range, and niche tags.
4. Swap in one or two tags specific to this individual post rather than reusing the whole block.