LinkedIn Post Preview
See where the “see more” cut lands on desktop and mobile before you post, so the hook never gets buried.
The feed preview appears here as you type. It shows where the “see more” cut lands on desktop and mobile.
The fold decides who reads the rest
In the feed, LinkedIn shows the opening of your post and hides the rest behind “see more”. Everything after that cut is read only by people the opening already convinced.
Most posts are written top to bottom and judged top only. The preview above exists to make that judgement visible before you publish, instead of after.
Where the cut actually lands
LinkedIn trims by rendered lines and screen width, not by an exact character count, and it adjusts these numbers now and then. These approximations are close enough to write against:
| Device | Visible before the cut | Line cap |
|---|---|---|
| Desktop | About 210 characters | About 3 lines |
| Mobile | About 140 characters | About 2 lines |
How to use the preview
- Paste your draft into the box.
- Check the mobile view first. It is the stricter cut, and where most of your audience reads.
- Look at what survives above the fold. If the hook is not fully there, rewrite the opening, not the post.
- Watch the line cap: early line breaks can trigger the cut before the character limit does.
- Tap “see more” in the preview to check the full post reads well too.
Writing for the fold
- Open with the result, the number, or the claim. Context can come second.
- Cut warmup phrases. “I've been thinking a lot lately” spends the fold on nothing.
- Put a line break after the hook. It sharpens the cut instead of fighting it.
- Do not waste opening characters on tags or hashtags.
What moves the cut around
Two drafts of the same length can fold in very different places, because the cut reacts to what is in the opening, not just how long it is:
| In your opening | Effect on the cut |
|---|---|
| Early line breaks | Trigger the line cap before the character threshold does |
| One long first paragraph | Runs to the character threshold and folds mid-sentence |
| Styled Unicode characters | Can count as two characters each, pulling the fold earlier |
| Emoji | Count against the limit and widen lines faster than letters |
| Hashtags and @mentions | Spend visible characters on the least persuasive words |
Five hooks that survive the cut
- The number. “We deleted our signup form and drop-off fell from 60% to 25%.” Specifics stop the scroll.
- The claim. “Most content calendars die in week three.” Invite the reader to check theirs.
- The mistake. “We spent four months building a feature nobody used.” Costly lessons read as generosity.
- The before and after. “Six months ago nobody replied to our posts. Last week a customer quoted one back to us.”
- The question with stakes. “What does your posting schedule assume an infinite supply of?” Only works when the post answers it.
Terms on this page
| Term | What it means |
|---|---|
| The fold | The point where the feed hides the rest of a post behind “…see more”. |
| Hook | The opening line whose job is to earn the tap on “see more”. |
| Line cap | The maximum rendered lines shown before the fold, regardless of characters. |
| Character threshold | The approximate character count where the fold lands without line breaks. |
| 3,000 limit | The hard maximum length of a LinkedIn post, counted in characters. |
Frequently asked questions
Can you preview a LinkedIn post before posting?
How many characters before “see more” on LinkedIn?
Does LinkedIn cut by characters or by lines?
Why does mobile show less than desktop?
Is this an exact copy of LinkedIn's feed?
What is the LinkedIn post character limit?
Is my draft uploaded anywhere?
Do line breaks count toward the character limit?
Does the preview work for company page posts?
Do hashtags and mentions show before the fold?
What is a good first line for a LinkedIn post?
Should I write the post here or just check it here?
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